
A placebo is a sham medical intervention, widely used in medical research, as someone’s belief that they are receiving a helpful intervention will actually help them get better. It points to the important role of the brain in physical health.
The book “Bad Science“, by Ben Goldacre, gives some good examples of the placebo effect. It started me thinking about what the equivalent in management might be, what the role of the brain’s beliefs might be in helping organisations succeed.
Expectation may be the answer – expectations influence how we act and perform – see this link for examples. Other studies have shown that when you expect people to perform well at work, they do. This makes me think that, in a similar way, expecting a strategy or plan to work enhances its chances of delivering what you want, provided staff understand it and are convinced it will work.
For leaders, the placebo “effect” is a direction, strategy or objective that is given to the organisation “with conviction”. This is not suggesting that remedies prescribed for organisations by leaders are not effective, but that part of their impact comes from belief generated that the leaders know what they are doing and therefore the staff of the organisation expect success.
This may lead to a positive feedback cycle, where belief leads to confidence, which leads to better performance, and back to increased belief. Its an important element of transformational leadership to engender that belief in followers, so that they perform at their best. The unspoken expectations will be communicated between staff and with those outside the organisation (see the link above for examples). The difficult part for the leader is the need for conviction (and not just to pretend it) that staff are going to perform well and that the strategy will work. In situations where an organisation has not been performing well, this may be difficult.
On the other hand, those who do not get behind the direction of the organisation, who believe it will fail, or who believe that staff will perform poorly, may help this become a self fulfilling prophesy.
The other difficulty is that the wrong direction, no matter how much it is done with conviction and expectation, is still going to be wrong. All I suggest is that unified action, a belief in the ability of staff to deliver and belief in a strategy, enhance chances of success.
So why the “happiness” image at the top of this post? I’m thinking of another way that expectation can spread, through modelling (covered in a previous post). People will often copy and learn from the behaviour of others. So if a leader believes in and expects the best from people and a strategy, others will too. That means belief in self as well, happiness with self. It suggests that self confidence and valuing self enhance the chance of success and that to transform others you may also need to transform self.